Content Management Confusion

Content management is an important topic in an information economy. Disorganized information, or data without a reliable search or index is useless to information workers.

A lot is at stake, explains analyst Alan Pelz-Sharpe of Ovum. "Critical information is getting lost in the deluge." When information is lost, so are deals, customers, and revenues, so every business should pay attention. Unfortunately, as Pelz-Sharpe notes, this "is such a remarkably dull topic that keeping anyone's interest for more than a few minutes can be tough."

That's a kind of implicit advice to enterprise content management (ECM) vendors to gussy up their sales talk. Instead of discussing the efficiencies of filing, for example, vendors need to talk about what happens when, say, the right copy of a contract can't be located.

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